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Hurd, Robert E.; Singletary, Michael W. – Journalism Quarterly, 1984
Suggests that while endorsements seem to sway a few voters, the effect is so small that such endorsements are unlikely to influence the outcome of an election. (FL)
Descriptors: Editorials, Elections, Media Research, Newspapers

Neuman, W. Russell; Ewick, Patricia – 1979
The relationship between the media and public opinion concerning national elections is examined. Trends in public opinion and media emphasis were analyzed according to attention to political issues, ideological concepts, and party identification. A random sample of approximately 220 presidential election stories in the New York Times was taken for…
Descriptors: Attitude Change, News Media, Political Affiliation, Political Attitudes

St. Dizier, Byron – Journalism Quarterly, 1985
Concludes that newspaper endorsements have stronger effects than political party identification when available information about a candidate is minimal. (FL)
Descriptors: Behavior Patterns, Editorials, Mass Media Effects, Media Research