Veterans are a growing student population in institutions of higher education in the U.S., and universities adopt a variety of marketing efforts to recruit them. With a focus on university marketing messages as a targeted and public way for universities to attract student veterans, the current study examines how student veterans are framed and…

In what respects can military basic training affect veterans' civic identities? According to a 2015 report published by the National Conference on Citizenship (NCoC), military service positively affects civic health. While social scientists have also noted this possible connection, little attention has been paid to how and why this link might…

Southwest Tennessee Community College (Southwest) received a Trade Adjustment Assistance Community College and Career Training (TAACCCT) grant from the U.S. Department of Labor in 2013 to fund the Southwest Solutions program (Solutions). The goal of Solutions is to prepare, credential, and place veterans, dislocated workers, and unemployed or…

This report addresses the trend of for-profit colleges going exclusively online or contracting with nonprofit (mostly public) colleges to run their online programs. Using results from focus groups of for-profit student borrowers, we explore the risks that this rapid shift entails for students already vulnerable to poor outcomes. The Department of…

Examined recruitment data for the United States Missile Command from years 1978-1984 to ascertain whether or not the Veterans' Readjustment Program presented a barrier to recruitment of women. Found adverse effects on recruitment of women, noting recruitment efforts successful with one population may present barriers to another. (Author/ABL)

Collected data on 3,025 persons hired from outside government service to work at military installation. Examined whether Veterans' Readjustment Program (VRP) recruited significantly larger percentage of Black Vietnam veterans than traditional Office of Personnel Management recruitment procedures. When compared with earlier recruitment data, number…

In 1976 Congress terminated the largest federal program of direct student assistance, the GI Bill. This study followed in the wake of growing dissatisfaction with the existing program and of recruiting difficulties experienced by the services during the late 1970s. This report presents the history and results of the Educational Assistance Test…

Project AHEAD (Army Help for Education and Development) is a program carried out by hundreds of participating colleges and universities to aid veterans and current military personnel in completing their education. The project can be used by recruiters to encourage volunteers to prepare for their personal futures as well as for their military…

This study examined positive and normative policy issues in the use of educational benefits as military service enlistment incentives. A test of the attractiveness of enhancements to the Veterans' Educational Assistance Program (VEAP) has been underway since January 1979. The enhancements, called VEAP "kickers," are limited to high…

A national survey was conducted of randomly selected chief student personnel officers as listed in the 1979 "Education Directory of Colleges and Universities." The survey addressed specific institutional demographics, policy-making authority, reporting structure, and areas of responsibility of the administrators. Over 93 percent of the respondents…