The gratifications identified by viewers of the daytime television serial "All My Children" were (in rank order): entertainment, habit, convenience, social utility, relaxation or escape from problems, escape from boredom, and reality exploration or advice. (GT)

Data from three representative national surveys were studied to determine to what extent profiles of television viewers of different levels of viewing frequency fit with expectations based on theory and earlier research. A group of 4,552 respondents were surveyed in 1975, 1976, and 1978 by personal interviews and were classified as to status as…

Summarizes television research findings and theories, discusses research problems, categorizes instructional television variables, defines and describes "task relatedness," and presents the results of a survey of instructional media professionals concerning their opinions on instructional television use and their reactions to the concept of task…

Survey responses from 348 commercial television stations throughout the United States revealed that the broadcasting of television editorials was common practice for 214 stations (61 percent), that local topics were preferred by those that editorialized, and that most stations included station opinion in their editorials. (GT)

Surveys children and parents to examine children's active, conscious cognitive processing of television program information during home viewing. Finds that children's mental effort investment varies as a function of viewer age and the type of program being viewed. (SR)

Indicates that (1) less affluent, less educated, and divorced and separated respondents are more inclined than others to watch television to avoid the negative moods that often coincide with solitude and unstructured time; and (2) personality dispositions and internal states are more likely to dictate media use than vice versa. (JD)

Present the results of a study conducted to determine the correlation between children's selection of television programs and aggression. The regression analysis suggests that the relationship between viewing and aggression may be attributable to selective exposure rather than the reverse viewing-causes-aggression sequence. (Author/JVP)

Designed to indicate the reasons behind viewer program preferences, this 32nd report of an annual opinion poll presents the results of a survey which asked 914 participants to evaluate 3,584 television programs they liked, did not like, and/or to evaluate new programs. Tables summarize the reasons why programs were selected by viewers, their…

The main purpose of this study was to evaluate the opinions of parents of pre-school children about children's programmes on TV. The study had two phases: In the first step "The Evaluation Scale for Children's Programmes" was translated into Turkish, the reliability and validity of the scale was tested through analyzing of the data…

A supplement to the final report, "Design for an Analysis and Assessment of the Education Satellite Communications Demonstration (ESCD)," this document is both: (1) a separable, sociologically oriented evaluation of the ESCD impact on Alaskan native villages; and (2) a direct extension of the work described in sections 4 and 5 in the…

Describes a technique for analyzing local television newscasts that uses weighted categories of news content and an audience survey. Reports the results of a study that used the technique. (FL)

Neither of two types of television ownership--television station multiple ownership or crossownership with a local daily newspaper--was found to have an adverse effect on the quality of local television news (defined as the level of expenditures for such programing). Increased local cable television use was associated with a slight decline in news…

Among the findings from a survey of 435 third-through seventh-grade children is that substantial numbers of children watch television news in formats designed for both adults and children, that children believe news is produced to serve a number of different functions, and that they receive different patterns of gratifications from viewing. (GT)

Designed to indicate the reasons behind viewer program preferences, this report presents results of a survey which asked 1,576 television viewers (monitors) to evaluate programs they liked, did not like, and/or new programs. Tables summarize the findings for why programs were chosen, their technical quality, content realism, overall quality, and…

To study the impact of "Sesame Street" and "The Electric Company" on teaching methods in kindergarten through second grade, a questionnaire was designed and mailed to over 300 Washington, D.C., area teachers. Results taken from the 75 returned questionnaires indicated that a majority of teachers used television in their…