A sample of 422 students from grades three through eight in Vermillion, South Dakota, schools completed a questionnaire about their television-viewing habits, including a day-by-day record of the amount of television viewed over a two-week period. Analysis of results indicated that the school population had an average of two television sets per…

Examines the congruence between the view of marriage identified in content analysis and that rated by college students. Finds that students rated most marriages as "traditional," and rated traditional marriages as the most realistic. Notes that the amount of television exposure was unrelated to television marriage ratings. Discusses implications…

Examines relationship between television viewing, holding idealistic expectations about marriage, and intentions to marry among undergraduate students. Finds overall television viewing has a negative association with idealistic marriage expectations; romantic genre programming was positively associated with high expectations; and expectations were…

Examines the relationship between exposure to stereotypical media messages regarding race/ethnicity and subsequent social judgments among undergraduate students. Investigates the association between Whites' evaluations of self and other (Latino) as a result of varying media content pertaining to criminality stereotypes. Notes that the findings…

This report describes a follow-up study of the persistence of the effects of the FREESTYLE experiment, which had indicated that this television series was capable of bringing about large changes in the sex role orientation of 9-to-12-year-olds. Designed to determine whether the effects associated with a 4 month media intervention could be found to…

Observing that plot and character changes in the daytime television serials has increased the teen and preteen share of soap opera audiences, a study compared demographic, personal experience, and attitudinal variables among adolescent soap opera fans, occasional viewers, and nonviewers. Data were collected from 230 students in the classrooms of…

A study of 186 black and 141 white college students was conducted after the televised sequel to "Roots" to ascertain viewing frequency, perception, and attitude change. Each student responded to a questionnaire consisting of 13 items related to the series and questions on demographic characteristics of the students. It was found that…

Survey of students (grades 6-12) reveals that those who were heavy viewers of crime shows were more likely to have anticivil libertarian attitudes. Results indicate that television entertainment may be an important source of political learning. (PD)

This study assesses the influence of exposure to television miniseries "Shogun" on adolescents' knowledge of Japanese language, history, and customs; attitudes of a closer social distance; and Japanese stereotypes. Exposure was a predictor of Japanese language, history, and customs knowledge and a limited predictor of social distance.…

Concludes that watching television is popular among youth in Saudi Arabia, with males preferring Western programs and females and non-Saudis living in the country preferring Arab programs. (FL)

A study examined the relationship between amount of television viewing and recognition of stereotypes. Subjects, 60 undergraduate students enrolled in mass media, advertising, and public relations classes at Indiana University, viewed movies produced by United States production companies but set in developing nations. After each movie, students…

To investigate the relationship between soap opera viewership and sexual and relational perceptions, telephone interviews were conducted with 209 female college students. Quota sampling was used to complete a ratio of two telephone interviews with soap opera viewers for every one with a nonviewer. For sampling purposes, a viewer was defined as…

This study was conducted to record and evaluate, through a questionnaire and discussion, a young audience's perception of a quiz type television program with school age children as participants. The question under investigation was how the fundamental principle of a quiz show--in which knowledge is bartered for material gain--could be measured…

The purpose of this paper is to present and discuss learner responses to the television component of the various courses developed or offered by the University of Mid-America (UMA). Implications for courseware development are outlined, and research questions to be addressed are suggested. Four courses were offered by UMA: (1) Accounting I, (2)…

Examines the differences in how Black and White viewers process messages based on the race of television characters representing five occupations. Notes that findings from male college students suggest that Black viewers have better recall of Black occupational characters than White characters on television. Reveals evidence that both Black and…