The main purpose of this study was to evaluate the opinions of parents of pre-school children about children's programmes on TV. The study had two phases: In the first step "The Evaluation Scale for Children's Programmes" was translated into Turkish, the reliability and validity of the scale was tested through analyzing of the data…

This research is concerned with the impact of television in an area where the majority of native adults originally had a limited understanding of the language or conventions of the medium. The survey analyzed is the second measurement of a "time series" research design. Responses to an open ended questionnaire are compared to responses of an…

To study the impact of "Sesame Street" and "The Electric Company" on teaching methods in kindergarten through second grade, a questionnaire was designed and mailed to over 300 Washington, D.C., area teachers. Results taken from the 75 returned questionnaires indicated that a majority of teachers used television in their…

Describes methodology and results of a study which elicited local news directors' comments to determine whether respondents thought technology has helped or hurt local news. Results indicate news gathering technology may have a negative effect on local television news content and on the autonomy of news directors. (Author/MBR)

Questionnaires distributed to adults in a midwestern city provide the data for this analysis of television viewing purposes and life-styles. The 12 viewing uses identified were factor analyzed separately from the 14 life-styles, and canonical correlation analysis was used to determine relationships between the two factors. (SW)

A survey examined: (1) the needs classroom teachers seek to fill with instructional video; (2) the design features best suited to meeting those needs; and (3) whether current productions possess such features and meet such needs. Ninety-seven instructors (out of 275) from eight Colorado high schools responded to the survey. Initial attitudes…

This report describes a follow-up study of the persistence of the effects of the FREESTYLE experiment, which had indicated that this television series was capable of bringing about large changes in the sex role orientation of 9-to-12-year-olds. Designed to determine whether the effects associated with a 4 month media intervention could be found to…

Tested hypotheses that action/adventure characters are perceived by teenagers as likely to engage in antisocial conflict resolution; situation comedy/family drama characters, in prosocial modes. Also tested was hypothesis that, as favorite character's perceived use of a mode increases, so does the viewer's intention to use the same mode. (SW)

Responses to a questionnaire dealing with what constitutes aggressive violence on television indicate that health care providers tend to rate items describing acts on television as more aggressive than television writers, producers, and executives do. (MBR)

A study explored the relationship between gender and talk show viewing motives. Students (109) from 6 randomly selected introductory communication classes in a midwestern university, 30 people belonging to a non-traditional student organization called "Oasis," and 8 residents of a retirement home were given Rubin's instrument to assess…

A study addressed two issues: the degree to which television accurately reflects, lags behind, or exaggerates the presentation of divorce; and whether or not a cultivation effect influences estimates about divorce rates among couples. A questionnaire was designed for administration to participants, 175 undergraduate students in an introductory…

A nationwide survey was conducted for the Corporation for Public Broadcasting to determine school superintendents' planned use and implementation of Instructional Television Fixed Service (ITFS). Two hundred and fifty superintendants from 310 randomly-selected school districts with over 6,000 enrolled pupils responded to a postal card…

Two major objectives of the Alternatives in Children's Broadcasting Project were to determine the extent of the influence of violence in children's television and to determine if children's interest in prosocial programming makes it a viable alternative to violence programming. Both adults and 8-10 year old children were surveyed about their…

Examines the level and nature of parental guidance regarding television exercised by academics with an active interest in mass media. It also focuses on the relationship of that guidance to beliefs they hold about the effects of television, to characteristics of their scholarship, and to basic demographic information. (Author/JJD)

Reports results of study using mass observation and survey data to determine who is responsible for selection of television programs at home, how program selection processes occur, and how roles of family position and family communication patterns influence these activities. Research methodology and dominant selectors of television programs are…