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Download full textNational Business Council for Consumer Affairs, Washington, DC. – 1972
The report gives a picture, drawn from consumer research, of how the consumer perceives and uses advertising and establishes that the service advertising performs is at least comparable in value to the service it performs for manufacturers. Two major headings are included: (1) Advertising and the Consumer clarifies the terms, "advertising" and…
Descriptors: Advertising, Business Responsibility, Consumer Protection, Economics
