Sino-foreign cooperative universities (SFCU) represent the advanced manifestation of transnational education in China and has profoundly shaped the country's higher education landscape. Despite the tremendous development of SFCUs, there is limited research on the motivations and driving factors of students choosing to study at SFCUs. To bridge…

The fourth revolution of industrialization has enormously influenced the education sector and needs to be dynamic and sensible in light of the changeable requirements of employers. Specifically, higher education institutions (HEIs) must focus on the global labor market to offer an innovative curriculum and attract prospective students. One of the…

As the master's education market continues to expand, Indonesia will be amongst the key markets, especially for the MBA program. Universities are faced with challenges and opportunities in acquiring the increasing MBA market. The present study uses conjoint analysis to explore Indonesia's MBA market preferences in choosing a university by…

Nearly all parents and guardians of college-bound high school students are involved in the college search process. Most institutions understand this and would say they communicate with those families or provide information for them. However, is that information really reaching families? Is it accessible, comprehensible, and useful to them? Ruffalo…

The number of students temporarily studying in another country to receive a post-secondary education has grown significantly since the 1970s. This study aims to learn more about what attracts Swedish outbound students when studying abroad. What are the popular study destinations? Can data reveal touristic preferences? Descriptive statistics from…

The advent of information and communications technology has changed the way people and organisations function, communicate, transact, recruit, market business and services. To keep pace with the ever-changing business and marketing trends, organisations have integrated information, tools of communication & the boom of internet technology into…

This article assesses changing interest from India in Canadian versus U.S. universities since the 2016 U.S. presidential election, as measured by search activity reports from Google Trends. The findings indicate a rise in Indian interest toward Canadian versus U.S. universities was underway before the election. After controlling for this trend…

This study aims to shed light on the preferences and problems of Erasmus+ exchange programme students before and during the mobility process. The research was organized in qualitative research method phenomenological design. The participants of the study were 21 incoming Erasmus+ students having studied at a state university in Turkey at 2015-2016…

In this paper I investigate undergraduate students' discrete location choices in presence of a plethora of potential destinations and psychic costs. I demonstrate how enrolment into institutions of tertiary education is influenced by personality and social preferences. More importantly, these individual traits are found to affect the valuation of…

This report assesses prospective student demand for specific graduate management education (GME) program types, both in terms of the program types they "consider" and the program types they "prefer." Prospective student profiles highlight key differences among those who prefer different program types. The report also examines…

The need to understand how prospective students decide which higher education institution to attend is becoming of paramount importance as the policy context for higher education moves towards market-based systems in many countries. This paper provides a novel methodology by which student preferences between institutions can be assessed, using the…

Parents and guardians are the biggest influencers on enrollment for students. Nearly all are invested and involved in the college search process with their students. But are colleges and universities really engaging them? Are they communicating the right information, with the right frequency, across the right channels? Are they helping families…

We examine the role of information in college matching behavior of low- and high-income students, exploiting a state automatic admissions policy that provides some students with perfect a priori certainty of college admissions. We find that admissions certainty encourages college-ready low-income students to seek more rigorous universities.…

Higher education institutions operate in an increasingly competitive global market, and require precise knowledge regarding the preferences of potential students. Traditional methods for evaluating what potential students look for in a degree tend to be descriptive, and while informative, do not assess the strength of students' preferences; how…

In the context of a political imperative to reorganise the Portuguese higher education system, a deep knowledge of student choice decision-making processes when applying to higher education is needed. Following a 'combined model' of student choice, which emphasises economic and social factors, this paper aims to answer two main related questions:…