Descriptor
| Consumer Education | 1 |
| Decision Making | 1 |
| Gardening | 1 |
| Heuristics | 1 |
| Horticulture | 1 |
| Pesticides | 1 |
Source
| Journal of Consumer Affairs | 1 |
Author
| Grieshop, James I. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedGrieshop, James I.; And Others – Journal of Consumer Affairs, 1992
A sample of 78 (of 320) home gardeners use rules of thumb (heuristics) to choose between chemical pesticides and nonchemical alternatives. Pesticides rank low in 24 choice attributes where alternatives rank high, and vice versa. Gender, age, and years of pesticide use correlate with pesticide selection. (SK)
Descriptors: Consumer Education, Decision Making, Gardening, Heuristics
