Relates the Pueblo myth of the Water Jar Boy. Examines a petroglyph created during the period 1350-1680 at the long deserted La Cienaga Pueblo, and interprets this petroglyph in terms of metaphors used in the Pueblo myth. Contains 18 references. (SV)

Explores the response of a Vietnam veteran to the film "Platoon." Notes that the film combines two voices, the veteran as journalist-critic and as priest, which mystify rather than explain the Vietnam experience. Argues that this form of priestly rhetoric serves an enduring hierarchy of power and knowledge. (KEH)

Differs with Muhlhausler's (1995) assertion that no culture-neutral boundary exists between what is literal and what is metaphorical. The article concludes that some serviceable account of literal meaning is needed; the two systems of meaning interpenetrate in any language; and over time, metaphorical expressions may assume the status of literal…

Finds that two primary archetypal metaphors--death and rebirth--emerged in the public debate concerning management of the 1988 Yellowstone forest fires. Argues that the crisis brought two competing views of public land management to the forefront: the ecological view, and the human-centered view. (SR)

Examines Ronald Reagan's use of inventional metaphors of entrapment and escape, language meshing with the American public's perception of the economy in the early 1980s. Notes that Reagan's reliance on inventional metaphors produced a rigidity in his approach to new situations, ultimately damaging his ability to lead the nation. (MM)

Examines and describes the pragmatic uses of the "nuclear winter" metaphor in the original "Science" article and its subsequent use in "Foreign Affairs." Analyzes conditions of the metaphor's birth in the former and its development and use as a conventional metaphor in the latter. Shows that the metaphor became a…

Demonstrates the value of studying organizational myths through dramatistic analysis of public relations materials. Uses rhetorical theory to critique the symbolic realities created by myth. Applies dramatistic criticism to Grand Teton National Park's interpretive literature to disclose organizational myths that permeate its public relations…

One way to understand the religion of Islam is to analyze the language and rhetoric of its users and listeners. A study examined the meaning behind the recitation of the 99 metaphorical names of Allah (God), translated from Arabic. Muslim rituals, of which this recitation is one, fulfill the basic principles of metaphors, which imply a framework…

Analyzes Alexander Richardson's clothing metaphors which connected Ramist precepts to social values and philosophic assumptions drawn from the fields of fashion, psychology, and Puritan theology. Describes how these metaphors presented the Puritan community with an orientation toward listening and inculcated the Puritan speech community with…

Discusses myth, metaphor, and subjectivity in the popular science fiction film series sometimes referred to as the "Alien Trilogy." Traces how images of rape, birth, and self-annihilation deconstruct liberalized myths of gender and family, destabalizing the conventional frame through which the rhetorical subject is constructed. (SR)

Examines "nukespeak," the use of metaphor, euphemism, technical jargon, and acronyms to portray nuclear concepts in a neutral or positive way. Identifies two nukespeak strategies: domestication and bureaucratization. Uses two cases of nukespeak strategy by Ronald Reagan to illustrate the implications of nukespeak for the audience. (MM)

Traces the history of Western theories of metaphor and discusses misperceptions that have arisen concerning the nature and function of metaphors that restrict their educational use. Shows that their extensive use in conventional speech can be used by educators to help students enrich and extend their thought and language. (DSK)

Although for the 15 years preceding his election as President of the United States Ronald Reagan muted his anti-Soviet rhetoric in order to achieve political power, since his election he has returned to anti-Sovietism in an effort to redirect American foreign policy against the Soviets. At the same time, however, he employs a rhetorical strategy…

The three dominant views of metaphor emphasize comparison anomaly or dissimilarity, and a somewhat vaguer notion that combines aspects of the first two, called conceptual interaction. In all three views, a central consideration as to the aptness of the metaphor is the similarity of the objects linked by the metaphor (tenor and vehicle). The exact…

Identifies how Americans viewed twentieth-century wars metaphorically as extensions of earlier frontier experience. Traces "social functions" of those metaphors which have become, from an ethical perspective, tragic not only because of their false analogies but also for their lack of worth when compared to other, more responsible…