The persuasive effects of a message and personal uses for its content were examined with a user-based approach which considered individual cognitive involvement. The researchers sought to identify those communication and selection conditions in media treatments of specified subects most likely to have the desired effect on student attitudes. Using…

Discusses results of a national survey of state education agencies and elementary and middle school library media specialists that was conducted to determine what library media center and circulation statistics were being collected. The importance and usefulness of statistics for the funding of library media programs is also discussed. (10…

A study was conducted to determine the status of Internet access and usage in selected rural schools of northeast Alabama, and to contribute to an ongoing database that describes Internet access and usage in rural schools as a benchmark for future study. A 28-item survey of 107 teachers and media specialists in 18 selected rural schools in…