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Gibson, Kristin E.; Lamm, Alexa J.; Lamm, Kevan W.; Warner, Laura A. – Journal of Agricultural Education, 2020
There has been a dramatic shift in how people engage with agriculture over the past 50 years in the United States, leading to little interaction between consumers and the farm. Despite extension initiatives to communicate with urban consumers about agriculture, the disconnect between consumers and agricultural producers continues to grow. Research…
Descriptors: Sustainability, Conservation (Environment), Audience Awareness, Agricultural Production
Purnasiri, Supalak; Griffin, Robert S. – 1976
The main objective of the program was to obtain qualitative data on the value of Radio Farm Forums (RFF), to both the farmers and the extension service, in terms of facilitating two-way communication between the two parties. The concept of RFF is to provide agricultural information through integrated use of mass media and interpersonal…
Descriptors: Adult Farmer Education, Developing Nations, Educational Programs, Educational Radio
Perraton, Hilary; And Others – 1983
The five papers in this volume examine the methods, costs, and effects of traditional agricultural extension services and basic education and about the use of mass media for extension and education. The first paper, a literature review regarding the effectiveness of agricultural extension, reports that extension agents' studies of internal…
Descriptors: Adult Basic Education, Adult Farmer Education, Agricultural Education, Case Studies