Investigates whether audience reaction to an editorial affect evaluations of adjacent newscasters. Tests effects of strong to weak television editorials on audience members and finds that strongly worded negative editorials cause a lowering of the judgment of competence of the adjacent newscaster if the audience members disagreed with the…

Examines images of World War II invoked in two live, international music concerts (one rock, one classical) celebrating the fall of the Berlin Wall. Argues that Western television's choice of imagery represented the Wall's demise as a marker of the end of the Cold War rather than a vanishing monument of Germany's conflicted struggle with Holocaust…

Analyzes the content of more than 1000 commercials sampled from ABC, CBS, and NBC. Finds that nostalgia was used by means of theme, copy or music about 10 percent of the time and that nostalgic references to family activities or to "olden days" were most likely to be used with food and beverage commercials. (PRA)

Finds support for the general notion of construct accessibility and its effect on judgments can help account for the influence of television viewing on social reality estimates. Shows that subjects who watch comparatively more television not only overestimate frequency or probability but also give faster responses to various types of cultivation…

Examines the portrayal of family relationships in television domestic comedy. States that subjects were randomly selected to evaluate samples of nine programs. Finds that on television both parent-child and sibling relationships have developed in relational frameworks defined by the changing levels of conflict, cohesiveness, and socializing, with…

Assesses the variable amounts of attention that are required for a viewer to process two kinds of interruptions common to television: the shift from one message to a different, unexpected message; and the reference to previously presented material. Interprets results in terms of limited capacity and attentional inertia models of attention. (RS)

Finds that inertial engagement sustains looks across boundaries between programs and commercials; inertial engagement does not carry over from one look to the next; inertial engagement was associated with greater recognition memory for television content; and look length distributions are approximately lognormal, and hazard functions are…

Examines psychological concepts and theories about people's restrictions in processing information, and relates the concepts and theories to multiple resource theory. Applies this approach to television viewing, and discusses four separate limiting factors. (SR)

Investigates whether selective attention to a particular television modality resulted in different levels of attention to the visual and auditory modalities. Finds that subjects were able to focus on a particular message channel but that reactions to cues were faster when the audio channel contained the most information and when viewers focused on…

Tests the hypothesis that processing strategy moderates the effect of television viewing on social perceptions of undergraduate students (cultivation effect). Examines views on prevalence of crime, occupations, affluence, and marital discord. Indicates that processing strategy moderated the cultivation effect such that cultivation effects were…

A study was conducted to determine whether dance-trained, television-trained, and regular television viewing audiences would evaluate different approaches to televising dance differently. Three versions of a dance performance were videotaped: (1) version A, a one-camera, one-shot recording; (2) version B, a two-camera, real-time-edited approach,…

Investigates regular viewers' representations of soap opera characters to discover the nature of these representations, the extent to which they reflect the application of social knowledge, and the extent to which they reflect the structure of the program. (MS)

Develops a quantitative content analysis of local news of three network television stations in Birmingham, Alabama. Assigns relatively high scores for local news, objectivity, and production, but gives relatively low scores for ambition for all three stations. (SR)

Finds that women's preferences for comedy television programs were strongest immediately prior to and during menses when negative affect was also most evident. Finds also that at the midpoint of the menstrual cycle, when positive affect proved the strongest, an elevated interest in suspense drama programs was apparent. (SR)

Concludes that where there are sweeps periods, there may or may not be more sex, depending on which network is analyzed. Notes that ABC cut its number of sexual behaviors per hour by almost half, while Fox more than doubled its rate per hour. (SR)