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Download full textNational Business Council for Consumer Affairs, Washington, DC. – 1972
The report gives a picture, drawn from consumer research, of how the consumer perceives and uses advertising and establishes that the service advertising performs is at least comparable in value to the service it performs for manufacturers. Two major headings are included: (1) Advertising and the Consumer clarifies the terms, "advertising" and…
Descriptors: Advertising, Business Responsibility, Consumer Protection, Economics
Peer reviewed
Direct linkBurns, George R.; Paton, Robert R. – Policy Futures in Education, 2005
The importance of knowledge to the effective development of economic growth in the twenty-first century has led to a number of initiatives such as lifelong learning, skills development and knowledge transfer. Of these, knowledge transfer has predominantly been concerned with the commercial exploitation of research knowledge. This article suggests…
Descriptors: Lifelong Learning, Program Effectiveness, Case Studies, Organizational Development
