Analyzes usage of alcohol, tobacco and illicit drugs during two recent television seasons. Alcohol predominated, accounting for more than two-thirds of all coded substance acts. More than two acts of alcohol use were found per hour in each season. The middle class and comic characters did the heavier drinking. (Author/BEF)

During the week of September 16-20, 1990, commercials promoting drugs and alcohol outnumbered the networks' news stories, documentaries, and public service announcements (PSAs) about illegal drugs by a ratio of almost 39 to 1. Considering the commercials alone, promotion of drugs and alcohol outnumbered the antidrug promotions by a ratio of almost…

Summarizes an evaluation of the impact of the 1976-77 Florida Drug Abuse television campaign, targeted at middle- and upper-class individuals. The article reports audience viewing frequency of the TV campaign announcements, differences between viewers and nonviewers, plus viewing and reaction differences between target and nontarget audience…

This study reports a content analysis of 1976-1977 commercial television programing for incidents of alcohol, drug, and tobacco use and sexual behavior. The analysis included one episode of each prime time and Saturday morning dramatic series, comprising 77 programs and 58 hours of television viewing. A concurrent survey among 300 fourth, sixth,…

Televised portrayals of variables that are related to educational and occupational aspirations and educational motivation have the potential to influence viewers' attitudes, expectations, and behaviors in these domains. In order to test this premise, a study assessed messages about these variables and about drug use in the prime-time television…