The field of advertising has a structure that shapes consumer preferences and behaviors. The field of advertising undertakes the tasks of reflecting cultural values and norms, reinforcing or changing gender roles, and supporting social responsibility and campaigns. In addition, advertising, whose main purpose is sales, has a structure that shapes…

Socio-scientific issues and socially acute questions enable moral judgement through rational, emotional, intuitive and imaginative thinkings. Our research focuses more specifically on the place of the myth in student discussions about controversial issues. We have analysed the mythemes expressed through online exchanges between students from…

Indigenous science is comprised of the science-related knowledge and associated practices of indigenous cultures. Indigenous science provides rich contexts that can contribute to understanding the relationship of sociocultural life and environmental ethics in certain communities. It can also lead to better reflection upon Western modern views of…

Our paper analyses the genetics and gene technology contents of German (Bavarian) and Portuguese biology textbooks, as fields common in science-technology-society-environment (STSE) issues. Our aim was to determine the extent to which textbooks from both countries contribute to students' understanding of the STSE issues and therefore to students'…

Current approaches to science-technology-society (STS) education focus primarily on the controversial socio-scientific issues that arise from the application of science in modern technology. This paper argues for an interdisciplinary approach to STS education that embraces science, technology, history, and social and cultural studies. By employing…

In this article, we describe a project on reasoning about socio-scientific issues (SSIs), involving French and Australian pre-service science teachers engaged in on-line discussion and development of a wiki. In the research, we developed frameworks for looking at the quality of reasoning about "socially acute" sustainability questions.…

It is shown that the technological capabilities of a nation are related to national IQ. Nations with a higher percentage of high-IQ individuals generate more technological knowledge (as measured by patents granted per head of population) than other nations. Technological achievement is also shown to mediate the relationship between national IQ and…

Purpose: The purpose of this paper is to show a practical case of dialogic web-based learning that has provided a set of questions analysing two complex technological projects in "southern" countries with effects on multicultural equity. Design/methodology/approach: Structured online review processes in multicultural and systems science…

Addresses the question of the cultural significance of the sciences and implications of these ideas on science education. Identifies some of the potential problems of detaching science from its institutional and cultural settings. (ZWH)

Students' conceptions about "microbes" tend to condition their understanding of biotechnology. Explores connections between the status given to diseases, a hygiene-oriented culture, layman's versus school knowledge, personal experience, socio-cultural mediation, linguistic confusions, and students' conceptions. (Contains 21 references.)…

Describes an interpretive training course for Tikal National Park, Guatemala to promote environmentally sound management of the region. Goals were to ensure that local knowledge and cultural norms were included in the design of interpretive materials, to introduce resource managers to park interpretation through course participation, and to train…

This study qualitatively investigates the taboo and "noa" topics of Science-Technology-Society (STS) taught in two local cultures. Taboos are beliefs that constrain behavior by making those behaviors perceived as threatening by the members of the social group forbidden and improper for discussion. "Noa" is the Polynesian word…