In the laboratory, people classify the color of emotion-laden words slower than they do that of neutral words, the emotional Stroop effect. Outside the laboratory, people react to features of emotion-laden stimuli or threatening stimuli faster than they do to those of neutral stimuli. A possible resolution to the conundrum implicates the…

In 3 experiments the authors used a new contextual bias paradigm to explore how quickly information is extracted from a scene to activate gist, whether color contributes to this activation, and how color contributes, if it does. Participants were shown a brief presentation of a scene followed by the name of a target object. The target object could…

When Chinese adults tried to name the color of characters which represented conflicting color words, they showed greater interference than did English speaking readers of the same task in English. This effect cannot be attributed to bilingualism. There may be fundamental differences in the perceptual demands of reading Chinese and English.…