Website quality measurement tools have been largely static and have struggled to determine relevant attributes of user satisfaction. This study compares and contrasts attributes of user satisfaction based on usability guidelines seeking to identify practical easy-to-administer measurement tools. The website users assessed business school homepages…

Investigators administered a toy color-preference test to 160 subjects, 6 months to 4.5 years, equally divided by sex and race. Results indicated that, as a group, age affected color preference. A pro-black bias was found for younger children (under 30 months old). (Author/SJL)

Forty-five children, ages seven to eight, were required to catch playground balls of various sizes and colors. The smallest ball (6 inches) was caught significantly better than larger ones. Although the main effect for color was nonsignificant, children caught preferred-color balls significantly better than others. Males caught better than…

A study investigated the importance adults assign to various techniques used in the design and production of print educational material. Subjects, 103 adults who regularly receive printed educational information and professionals engaged in the production of such information, completed a survey including demographic information, time spent in…

In order to discover reader reactions to color on a newspaper page, specifically eye movement and overall opinion of the paper, identical pages were created and printed by the "St. Petersburg Times" (Florida). The content of fifteen front pages, six lifestyles pages, and three sports front pages were nearly identical, differing only in the kind…

Results of two studies of user design preferences for link markers--entities that signify pathways to additional information in hypermedia information systems--indicate that, in general, link markers that employ color and bound objects are the most effective in communicating the existence and extent of links and are most preferred by users.…

This study examined the effects of color on information processing strategies of internal and external locus of control learners. Specific objectives were to: (1) examine the instructional effectiveness of two types of visualized instruction in facilitating achievement for students with different learning styles; (2) determine whether an…

As the use of computers has become more common in society, human engineering and ergonomics have lagged behind the sciences which developed the equipment. Some research has been done in the past on the effects of screen colors on computer use efficiency, but results were inconclusive. This paper describes a study of the impact of screen color…