In response to the demand for more STEM-certified teachers, identity has emerged as a theoretical lens for examining how candidates can be recruited into and retained in the teaching profession. This study explores the intersection between teaching identity and disciplinary identity as they relate to the development of a disciplinary teaching…

Purpose: This study aims to explore how student recruitment practitioners at regional Australian universities strategise student recruitment efforts in Thailand. There is scarce research addressing regional universities, with prior studies focusing on metropolitan universities. Similarly, most prior studies have focused on high-volume markets,…

While kinesiology as a field and as an academic major has evolved and diversified considerably over the last several decades, the cultural and racial demographics of kinesiology majors has remained fairly similar to the demographic characteristics of the early 2000s and before. There is incongruence between the actual diversity of the American…

Attracting prospective students could be difficult and expensive. Candidates, when choosing a future school for their studies, consider a great number of factors. Information from official university websites does not suffice to persuade. Word of mouth plays a significant role, among others. The aim of this paper is to present findings about…

Professional organizations and associations help foster professionalism and build the capacity of a profession; however, relevance, recruitment, and retention of members have long-plagued professional organizations, especially as they try to recruit younger members. Although these challenges are reported at national levels across various fields, a…

Objective: Decreasing participation in intervention research among college students has implications for the external validity of behavioral intervention research. We describe recruitment and retention strategies used to promote participation in intervention research across a series of four randomized experiments. Method: We report the recruitment…

We investigate how competing forces interdiscursively manifest in Japan-based higher education through a critical discourse analysis (cf., Fairclough, 1993, 1995) of 86 job advertisements. The academic profession is characterized as exhibiting high mobility, perhaps as academics are more loyal to their specialty fields than the institutions where…

US universities have attracted hundreds of thousands of international students each year for the last decade. Some of these remain in the US after graduating and contribute to the high skilled labor supply in US labor markets. In this paper, we identify and estimate by how much one more international master's (or bachelor's) student increases the…

Purpose: This study aims to recognize the significance of branding in the academic field to enhance students' loyalty. The research has examined the effect of e-word of mouth as a moderator on loyalty and exploring the intention to get enrollment variable as a mediator in the context of higher education institutes. In order to establish…

Teacher education programs at small liberal arts colleges and universities are among the most vulnerable to decreased enrollment, yet they are uniquely positioned to provide well-rounded future teachers and educational leaders for a democratic society. To inform recruitment efforts, this study examined students' perceptions of teaching careers and…

Instagram has become a fundamental tool for information, communication and interaction, especially among younger individuals. The literature has analysed user interactions on this social network to determine the extent to which they are capable of generating engagement. The purpose of this study is to explore the ability of the official Instagram…

Research has shown that Black students are not participating in study abroad at the same rates as their White peers. This participation gap is concerning given that study abroad is a high-impact experience with discernable benefits for students who participate; study abroad is linked to increased institutional engagement, self-esteem, student…

Much is unknown about those who do not finish high school and there is a need to understand who enters and completes alternative high school completion programs, such as the HiSet (High School Equivalency Test), GED (General Education Development Test), or growing number of state sponsored high school equivalency programs. The purpose for…

Higher education has yet to address the deeper causes of inequities in student participation rates in study abroad programs across student demographics. Factors contributing to inequities include disparities in access to social and cultural capital and neglect of identity-related experiences of racially minoritized and first-generation,…

Despite great institutional efforts to recruit students, including those from underrepresented groups, into the science, technology, engineering, and mathematics (STEM) pipeline, the number of students choosing STEM-related careers remains low. Using data from the Educational Longitudinal Study, we estimated a two-level model of high school…