In anticipation of teacher shortages in liberal arts disciplines, a study was conducted to investigate how community college administrators in the 19-state Council of North Central Community/Junior College Region planned to recruit faculty in general education disciplines over the next 5 years. In spring 1986, 353 community and junior college…

A survey was conducted of the 48 institutional members and 8 district offices of the League for Innovation in the Community College to assess the structures and scope of their marketing activities. Responses obtained from 75% of the colleges and 100% of the districts revealed the following: (1) the majority of the colleges were interested in…

A study compared enrollment patterns at 140 colleges and universities five years before and five years after they changed their names, predicting that the strategy of changing the institution's name would positively influence enrollment. Results indicate that on average, the strategic name change did not affect enrollment, and only 7% of…

Examines how research universities are responding to the complex challenge of revenue generation and budgeted expenditures in a market-driven age, and concludes that institutions adapt by incorporating market-like behavior into their business plans. The study found differences between institutions experiencing and not experiencing enrollment…

A survey of 1,967 alumni of a college school of business was designed to enhance strategic institutional planning. It had four objectives: (1) to identify skills developed or enhanced by the program; (2) to identify program strengths and weaknesses; (3) to determine levels of expectation and student satisfaction; and (4) to identify issues for…

Sponsored by the Pathways to College Network, this issue of "Diversity Digest" highlights some of the research that informs Pathways. Several of the articles identify factors that affect underserved students' ability to attend and succeed at postsecondary institutions. In the first article, "The Right to Learn and the Pathways to College Network"…

A study to provide some measurable benchmarks of the advancement process at small colleges is described. Data are presented on budgets, spending per function, professional staff, chief advancement officer, support staff, recruitment costs, fund-raising revenues and costs, and developing institutions. (MLW)

Reviews literature on faculty recruitment at community colleges. Describes a study using job-marketing theory and Winter's educational recruitment model to assess reactions to recruitment advertisements for a business faculty position. Reports that participants responded favorably to emphases on academic transfer program content. Discusses…

Enrollment management is a comprehensive approach requiring the integration of related functions to achieve the optimum recruitment, retention, and graduation of students. Criteria for evaluating enrollment management programs as they evolve into strategic, comprehensive efforts are established, synthesized from 16 independent and 6 public…

An image assessment study was conducted by a young, rapidly growing, public university to provide accurate and timely direction for student recruitment and communications activities. The study consisted of opinion and attitude surveys mailed to 4,500 current students and 22,000 alumni. The survey explored student and alumni satisfaction with…

This report summarizes findings of focus groups of recent high school graduates conducted during new student orientation at Carroll Community College (CCC) in fall 1999. Students were invited to participate in focus groups at the conclusion of the all-day orientation. Three focus groups were held, two with six participants and one with five…

Academic and student services officers from the largest 61 state university users of American College Testing (ACT) data systems were surveyed. The study revealed a high degree of role ambiguity and organizational resistance to enrollment management strategies. A need for clarity and coordination in organizational performance is demonstrated.…

The Stockton State College ten-year staffing plan is updated annually to provide flexibility and stability. Recommendations of the Task Force on the Ten-Year Staffing Plan are discussed in this report. The areas of recommendations include: institutional priorities, annual staffing plan, management information, limitation on tenure proportion,…

Faculty provinciality (defined as the extent to which an institution's faculty members are graduates of that or nearby institutions) is an area of higher education research that remains relatively unexplored but is becoming increasingly significant as institutions of higher learning strive for maintenance of academic standards through personnel…

Reports a survey of 315 higher education and private secondary institutions in Australia, Canada, New Zealand, United Kingdom, and United States that investigated factors critical to success in international marketing of educational programs. Results suggest that two factor groups (reputation and resources, and possession of international…