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Advertising2
Children2
Childrens Television2
Elementary Education2
Merchandising2
Television Commercials2
Television Research2
Cognitive Processes1
Family Environment1
Family Influence1
Models1
Social Experience1
Television Viewing1
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Journal of Advertising2
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Reid, Leonard N.1
Resnik, Alan J.1
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Journal Articles2
Reports - Research2
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Integrating Results from Children's Television Advertising Research.
Peer reviewed Peer reviewed
Resnik, Alan J.; And Others – Journal of Advertising, 1979
Presents a model of the way children process television advertising. (Author/RL)
Descriptors: Advertising, Children, Childrens Television, Cognitive Processes
The Impact of Family Group Interaction on Children's Understanding of Television Advertising.
Peer reviewed Peer reviewed
Reid, Leonard N. – Journal of Advertising, 1979
Suggests that a child's level of understanding of advertising is a product of family group interaction concerning consumer-related skills and other social experiences that the child brings to viewing situations. (Author/RL)
Descriptors: Advertising, Children, Childrens Television, Elementary Education