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Soley, Lawrence – Journalism Quarterly, 1983
Reports that magazine advertisements with black models, white models, and no models have comparable readership scores. (FL)
Descriptors: Advertising, Blacks, Characterization, Media Research

Giffard, C. Anthony – Journalism Quarterly, 1980
Reports that the advent of television in South Africa has brought about some marked changes in newspaper readership patterns, for the most part accelerating trends that had begun before it started. Notes that the single most significant trend is toward an ever-increasing Black readership. (GT)
Descriptors: Adults, Advertising, Blacks, Foreign Countries

Taylor, Gail Singleton – Reading Improvement, 1997
Documents the multicultural children's literature preferences of low-ability African and Hispanic American fifth graders. Finds that while the African American students showed a strong preference for culturally conscious (authentic) literature, the Hispanic American students rated these books less favorably. (RS)
Descriptors: Blacks, Childrens Literature, Grade 5, Hispanic Americans
Scott, Shirley Ann – 1980
A study investigated factors in the backgrounds and present status of eighth and ninth grade inner city students at different stages of reading attitude development and examined how those factors compared from stage to stage. The 50 participants, 48 of whom were black, were administered three attitude measures. Data concerning student conduct,…
Descriptors: Attitude Measures, Blacks, Cultural Influences, Disadvantaged Youth
Leonard, Rex; And Others – 1988
A study was conducted to discern reading habits of adult basic education (ABE) and General Educational Development (GED) students in two Mississippi junior colleges. A sample of 217 students was administered a questionnaire about reading habits. The sample was studied as a whole and by the demographic variables of race, gender, age (14-19; 20-29;…
Descriptors: Adult Basic Education, Adult Students, Blacks, High School Equivalency Programs

Clarke, Barbara K.; Palmer, Barbara C. – Reading World, 1982
Reports on research conducted by doctoral students at Florida State University from 1973 until the present regarding the education of disadvantaged populations, primarily Blacks. Shows that disadvantaged students have adequate self-concepts, can be taught to read, and can be taught to think and read critically. (FL)
Descriptors: Beliefs, Blacks, Career Choice, Critical Reading
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL. – 1983
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 14 titles deal with a variety of topics, including the following: (1) the effect of dialect variation on second grade students' perception of phoneme-grapheme correspondence; (2) communication rules and perceived outcomes within…
Descriptors: American Indians, Annotated Bibliographies, Bilingual Education, Blacks