Sports, along with nearly all facets of life, have been impacted by the COVID-19 pandemic. The National Basketball Association quickly adopted a unique method to finish the 2019-2020 regular season and playoffs. The entire league quarantined for months in what was known as the "NBA bubble" where games were played in spectator-less…

New media are having a significant impact on science communication, both on the way scientists communicate with peers and on the dissemination of science to the lay public. Science blogs, in particular, provide an open space for science communication, where a diverse audience (with different degrees of expertise) may have access to science…

This study explored whether student journalists believed they shared news topic preferences with the public. Previous research suggests journalists are very different from the audiences they serve, which may influence their perceptions of audience story preferences because of the social identity theory and the social distance corollary. A national…

Public speakers believe their nervousness is more apparent to others than is actually the case, a phenomenon known as the illusion of transparency. Study 1, in which participants delivered a public speech to an audience, provided evidence of this phenomenon. Despite this, a substantial minority of participants (36%) thought that the audience would…

To propose recommendations to implement outcomes-based assessment program review in a California Community College District, a grounded theory analysis was performed within the district. The findings generated were cross-referenced with findings from a multi-institutional case study analysis. A key finding from the cross-reference was the need for…

Opportunities to read and analyze others' writing or to observe readers as they analyze writing might enhance one's own sense of audience and improve one's own writing. This mixed-methods study investigated whether reader and observer activities in comparison to writing practice activities affected fifth-grade students' persuasive writing and…

This article focuses on the writing strategies second-language students use to compose on social media sites. These alternative and unconventional sites for learning provide language learners opportunities to acquire language by using multiple modalities to respond to various rhetorical situations. In comparison to these sites, academic writing…

The experiment reported in this article investigated the assumption that visual movement plays a role in musician-to-audience communication in marimba performance. Body movement is of particular relevance here as the expressive capabilities of the marimba are relatively restricted, and the movements required to play it are visible. Twenty-four…

The purpose of the study was to investigate the effects of revising goals focused on content and audience awareness on the persuasive writing of fifth- and eighth-grade students. Students were randomly assigned to three different goal conditions: a general goal; a goal to improve content; and a goal to improve content and communication with an…

Previous research has suggested that the understanding of modesty--downplaying one's achievements to evoke a positive social evaluation--develops in the primary school years. However, very little is known about how children's understanding of modesty is associated with social contextual factors, such as audience type. A sample of 92 children aged…

Investigates how a speaker's expectations about the audience can influence public speaking anxiety and willingness to speak. Indicates that audience characteristics interact with speaking contexts in complex ways but that, in general, audience pleasantness exerts a stronger influence than audience familiarity, with pleasant friends the most…

Discusses theoretical exigencies for observing writer-reader interactions in the workplace. Describes measures to study how corporate engineers adapt discourse to a multiple audience. Discusses research that challenges assumptions about technical writing, and translates findings into heuristics for teaching multiple audience analysis and…

Three experiments examined 6- to 11-year-olds' judgments about appropriate self-descriptions in front of different audiences. Findings indicated that only older children differentiated between an unfamiliar peer and unfamiliar adult audience in selecting one of two self-descriptive statements. Even the youngest children differentiated between…

The goal of audience segmentation is to identify population subgroups that are homogeneous with respect to certain variables associated with a given outcome or behavior. When such groups are identified and understood, targeted intervention strategies can be developed to address their unique characteristics and needs. This study compares the…