States that attacks by communication scholars have cast doubt on the validity of exploratory factor analysis (EFA). Tests EFA's ability to produce results that replicate known dimensions in a data set. Concludes that EFA should be viewed with cautious optimism and be evaluated according to the findings of this and similar studies. (PA)

A study used semiotics to examine the graphic elements within corporate trademarks. The trademarks from 247 "Fortune" 500 corporations were placed into 86 different categories of graphic elements intended to connote 14 different qualities. Subjects, 40 college students and 61 business professionals, evaluated 9 sets of 12 trademarks in…

Proposes and tests a measure for narrative coherence and fidelity. Finds that the Narrative Coherence and Fidelity Measure had satisfactory interitem Cronbach alpha reliabilities for both Coherence and Fidelity, and that Coherence and Fidelity scores predicted variance in the persuasiveness of oral and written narratives. (SR)

A study revisited the question of the causes of interpersonal equivocation, arguing that, although the previous research of Bavelas and associates has shown conclusively that interpersonal communicators in avoidance-avoidance binds equivocate to avoid the bind's dilemma, researchers have largely ignored other conceivable antecedents of…

A study examined the longstanding theory of the Bavelas group which suggests that the only consistent cause of interpersonal equivocation is avoidance-avoidance conflict (AAC). The study also aimed to uncover a psycholinguistic profile of equivocation, especially in the form of paralinguistic cues such as disfluencies. Subjects, 18 college…

The research on Computer-Mediated Communication (CMC) is largely inconsistent. These inconsistencies may be attributed to the different system software, tasks, subjects, and methodological designs. A study utilized a commercially developed conferencing software (Quickmail) to allow other researchers to gain easy access to the software and form a…

A study analyzed the delivery of dabaters participating in the final rounds of the CEDA (Cross Examination Debate Association) National Tournament from 1989-1991. Transcripts of the final rounds were used to determine the words-per-minute and the number of pieces of evidence read per speech. Three statistical measures were used to analyze the…

Investigated cue leakage during deception. Demonstrated that during a prepared lie (one that is rehearsed or mentally prepared), liars exhibited shorter response latencies and message durations, less smiling, more affirmative nodding and body adaptors than truth tellers did. During a spontaneous lie, liars exhibited more body adapters than truth…

This study examined the relationship between a superior and subordinate's interpersonal need orientation and subordinate job satisfaction, based on W. C. Schutz's Fundamental Interpersonal Relations Orientation theory which suggests that compatible interpersonal needs are characterized by relational satisfaction. Subjects, 118 people in 59…

Alerts communication researchers to potential errors stemming from the use of SPSS (Statistical Package for the Social Sciences) to obtain estimates of eta squared in analysis of variance (ANOVA). Strives to clarify issues concerning the development and appropriate use of eta squared and partial eta squared in ANOVA. Discusses the reporting of…

Offers a brief explication of commonality analysis; a step-by-step discussion of how communication researchers may perform commonality analyses using output from a computer-assisted statistical analysis program; and provides an extended example illustrating a commonality analysis. (JMF)

Develops and tests hypotheses concerning the relationship of specific advertising strategies to affective and analytic cognitive responses of the audience. Analyses undergraduate students' responses to 240 advertisements. Demonstrates that advertising strategy variables accounted substantially for the variance in affective and analytic cognition.…

Previous laboratory research has found that self-disclosure by a speaker identified as a political officeholder results in a decrease in persuasiveness, whereas similar disclosure by nonofficials increases persuasiveness. Two experiments were conducted to examine this effect further. In experiment 1, subjects were 75 male and 77 female…

A study was conducted to test the hypothesis that individuals who rely solely on interactive channels for Human Immunodeficiency Virus (HIV) prevention information will have different levels of accurate Tactical Mobilizing Information (MI) on HIV prevention than those who rely solely on non-interactive channels. The hypothesis was tested using…

One hundred undergraduate students at a large southern university were the subjects of a study to determine whether the persuasion process encompasses two mutually exclusive strategies--systematic or heuristic processing of information--or whether the two processes are, in fact, independent. Subjects participated in groups of about l5 and were…