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Bobek, Becky L.; Schnieders, Joyce Z. – ACT, Inc., 2023
In the spring of 2020, the COVID-19 pandemic began to substantially disrupt the educational experiences of high school students. In addition to experiencing the pandemic disruption in high schools, students were also likely aware of disruptions in colleges and in the labor market. Fast-forward to the spring of 2023. The students who are now…
Descriptors: High School Seniors, Student Attitudes, Pandemics, COVID-19
Moore, Joann L.; Cruce, Ty – ACT, Inc., 2017
Recent research suggests that the use of student search services is an effective part of a college's student marketing and recruitment strategy. What is not clear, however, is whether participating in a search service is an effective part of a student's college search strategy. To address this question, we exploit a recent change in the choice…
Descriptors: College Students, Marketing, Student Recruitment, Decision Making
ACT, Inc., 2014
This College Choice Report series follows the ACT-tested high school graduating class of 2014, focusing on specific testing behaviors that may expand college opportunities available to students. This is an important topic for enrollment managers and admissions officers to consider, as students' participation in these testing behaviors have…
Descriptors: College Choice, Research Reports, High School Graduates, Educational Opportunities