Studies the activities teams use to manage their organizational environment beyond their teams, using semistructured interviews with 38 new-product team managers in high technology companies. Teams engage in vertical communications aimed at molding top management's views, horizontal communications aimed at coordinating work and obtaining feedback,…

Reports on the development of a test designed to measure the perceived characteristics of microcomputers as information innovations, with factors measuring complexity, compatibility, and trialability/observability, but not measuring relative advantage or perceived expense. Finds acceptable levels of reliability and construct validity for the test.…

Results of two studies indicate that the way in which Likert scale data are scored can make a difference when statistical significance tests are used. The studies raise a number of questions about the use of Likert scales in communication research. (GT)

A study tested the prediction that men's and women's relative responses to the Argumentativeness Scale will change if the items are worded consistently so as to make more or less salient the content and process dimensions of arguing. Respondents, 564 students enrolled in basic public speaking courses at Ball State University, were each provided…

Follows particular parallels between oralist and electronic mediation to explore narrative or storytelling as a rhetorical form that transcends mediation. Reviews how writing-based cognition may bind progress in rhetorical practice and theory. Examines how narrative is media-transcendent. Reflects on the nature of media shifts. (SR)

Reports that the typical communication research study published from 1970 through 1976 was cross-sectional, was carried out in the United States only, cited literature published in the United States only, focused on the individual as the level of analysis, and used only sample survey data. (GT)

"Vague quantifiers" used on quasi-quantitative rating scales (such as "often, sometimes, rarely, or never") are discussed in this paper in terms of the problems they create both for theory development and for issues of analysis. The purpose of the paper was to investigate some of these issues as they relate to the measurement…

Analyzes, rhetorically, the concept of otherness, a central element in Mexican culture. Argues that the themes of otherness in the writings of Ohio Mexican Americans are symbolic representations of the pervasive ambivalence with which Mexican culture views its history and anticipates its future. (SR)

The four papers in this collection were drawn from a symposium convened to review the state of the art in speaking and listening assessment at all educational levels and to suggest strategies for addressing the technical issues, particularly those relating to test bias and the use of rating scales, that speaking and listening assessors often face.…

A language evaluation instrument was devised to assess the accuracy of program implementation by teachers of four Australian preschool programs. The Teacher Language Instrument (TLI) categorizes each verbal episode of a teaching interchange for both mode and function. Five general mode categories of teacher language behavior--statements,…

Intended for researchers and students in mass media theory, this paper examines the development of the concept of meaning in media studies. It considers the epistemological and sociological roots of the concept, arguing that such an analysis is pivotal in understanding the differences in current research perspectives. The notion of meaning in…

Analysis of the problems of French-speaking Ontarian minority students suggests that they are able to build on the different communicative resources they bring to the task to jointly or variably address multiple embedded discourse and task and social functions, thereby extending their use and awareness of language. (Author/BJV)