Institutional researchers and planners are urged to adopt conceptual marketing tools to help them deal with situations where data are sparse and time is short. An easily used decision technique is described that can increase the likelihood of getting good answers to the question: How much information is enough? (Author/LBH)

In Carleton College's attempts to find a technique for measuring prospective students' perceptions of college price and educational quality, it discovered that student attitudes about educational value were reflected in the relationship between those two dimensions. (MSE)

Examines the extent and nature of continuing writing across the curriculum (WAC) programs. Describes how these successful programs have survived and changed with the years. Speculates about the future of the WAC movement. (RS)

After a brief introduction offering three reasons people and institutions hesitate to commit themselves to a continuing process of "self-study-in-action," four types of administrative leadership activities are distinguished, those that: (1) respond to external emergencies/opportunities, (2) accomplish role-defined tasks, (3) define and…

Characteristics and needs of Hunter College students were studied during 1981-1983. The college's use of institutional research to accommodate an increasingly nontraditional student body was also assessed. Attention was directed to: the student population's ethnicity, income, and employment; students' academic experiences; times of day most…

Technical information about the Institutional Self-Study Guide (ISSG) on Sex Equity, which was developed to help postsecondary educational institutions change to achieve sex equity, is presented. The ISSG was developed for three audiences: chief executives of colleges and universities, regional accreditation agencies, and women and their advocates…