The Net Promoter Score (NPS) has been widely used as a strong indicator of loyalty and growth in organizations. However, despite extensive use in various industries, its application in higher education has been limited. To address this gap, we explore the use of NPS in the identification and investigation of the characteristics as well as…

Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service…

When choosing a college, high school students and those who guide them through the process must consider the complex interactions between student-level and institution-level variables in order to achieve an optimal person-environment fit. Ten academically advanced high school students who had chosen and committed to attending a college…

A review of the literature on corporate governance serves to demonstrate the applicability of many governance solutions to the university setting. Based on a review of university scandals, most of which are recent but some of which took place decades ago, it is possible to categorize them as follows: sex scandals, drugs, cheating, hazing,…

In this paper, we analyze how students select particular sections of required undergraduate courses at a regional public university in Texas. Specifically, we study how perceived instructor quality and other course section attributes, such as meeting time, impact enrollment. We find strong evidence that publicly available information about…

The purpose of this article was to explore the main reasons influencing international students to study abroad. Main study abroad destinations are the United States, Australia, United Kingdom, and Canada. China is the leading sending country with 14% of the total market. This study explored the factors influencing international students to study…

The purpose of this research is to analyze the attributes of top-tier public institutions and their host municipalities to determine if there are common factors in how the organizations are structured, how they interact, and whether a symbiotic relationship exists that can benefit both entities. This research attempted to determine if cities under…

Academic program rankings are highly anticipated by many university administrators, faculty, and alumni. This study analyzed the perceptions of agricultural education departmental contact persons to identify esteemed post-secondary agricultural education programs and the distinguishing characteristics of each program. The ten most distinguished…

This study examined reasons for student choice of a specific community college. The site of the study is a west Texas public, two-year institution with 4,674 students, full- and part-time, as of fall 2008. The top six reasons for selection were transferability of courses, available academic programs and quality, campus location, cost, available…

Purpose: The purpose of this cross-cultural study of schools in Sweden and Texas is to examine the cultural contexts of schools in both settings, and the leadership role of principals in creating and sustaining inclusive schools for diverse populations. Design/methodology/approach: The data were drawn from two studies; the first involving school…

Past research has identified several institutional and individual antecedents that lead to greater intent to support an organization. This paper takes an organizational identification approach in developing an Alumni Relationship Model (ARM) that can be used by universities to generate greater support for their Alumni services activities. This…