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Direct linkSamer Elhajjar; Laurent Yacoub – Journal of Marketing for Higher Education, 2024
New marketing strategies, new perspectives, and new trends have emerged significantly due to the COVID-19 pandemic. Many higher education institutions are challenged to adapt to these rapid changes as well as to choose the right marketing approaches. The purpose of this paper is twofold: to explore the COVID-19 impact on marketing for Higher…
Descriptors: COVID-19, Pandemics, Environmental Influences, Student Recruitment
Vrontis, Demetris; El Nemar, Sam; Ouwaida, Ammar; Shams, S. M. Riad – Journal of International Education in Business, 2018
Purpose: The purpose of this study is to understand and accentuate the value of social media in international student recruitment in Lebanese higher education institutions (HEIs). This study analyses the significance of social media and the changes occurring in the means of communicating with the potential international students, with an aim to…
Descriptors: Social Media, Student Recruitment, Foreign Students, Foreign Countries
Wilkins, Stephen; Urbanovic, Jolanta – Journal of Studies in International Education, 2014
Although there seems to be a wide held assumption that transnational higher education programs have to be taught in English to be legitimate "international" programs, there are a few examples globally of international branch campuses that teach in languages other than English. Using seven institutional case studies from around the world,…
Descriptors: English (Second Language), Second Language Learning, Language of Instruction, Case Studies
