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Prentice, Diana B.; Carlin, John – 1987
Arguing that state and local political issue campaigns warrant increased attention from communication scholars, this paper presents a rationale for analysis of issue campaigns, develops a framework for organizing and analyzing such campaigns, and applies the framework to an analysis of the 1986 campaign for the sale of liquor "by the…
Descriptors: Alcoholic Beverages, Case Studies, Communication Research, Communication Skills
Huxman, Susan Schultz; Iorio, Sharon Hartin – 1993
Noting that the trend in the newspaper industry from the predictive-control model to the explanative-naturalistic model mirrors a trend in the communication discipline toward qualitative research and more meaningful connections between industry and academia, a study investigated Sedgwick County, Kansas residents' concerns regarding politics and…
Descriptors: Audience Analysis, Communication Research, Community Attitudes, Higher Education