Recent literature highlights the importance of providing citizens public sector accounting education to help them become public finance literate. This study performs a questionnaire-based survey to a convenient sample of citizens to collect their perspective on the topic. The results indicate an average familiarity of the respondents with key…

This research explores the perspectives of business students and marketing educators and practitioners on integrating Artificial Intelligence (AI) into marketing education programs. It also investigates drivers that predict interest on the part of marketing students in taking AI courses. Data were collected through interviews with 20 marketing…

This study explores the impediments and the pressures to establish the policy of introducing skills and competencies in the Greek Higher Education (HE) accounting studies. Soft skills may improve considerably accountants' career prospects whether they work in industry or auditing. A mixed-method approach with two data collection phases was…

Purpose: The purpose of this study is to explore the underlying dimensions of environmental behavior (EB) and examine how environmental education (EE) and ecological sensitivity (ES) motivate the EB of Business Administration and Accounting students (BAS). Design/methodology/approach: A questionnaire survey was conducted and a sample of 190 BAS…

Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…

Graduate employability has become an issue since there are broad mismatches between the acquired graduate skills from university and the required skills by employers. While previous researches have outlined the salient skills that need to be embedded in graduate education, to date no studies have attempted to methodically identify and synthesize…

This study reports on the results of a research on learning styles and critical thinking skills of sixty eight postgraduate students of Master's Level Business Education Programs. These students have participated in both phases of our research. In the first phase, carried out in spring 2005, Kolb's Learning Style Inventory (LSI v.3) was the basis…

The study tested the extent to which perceived desirability mediates the effects of student creativity and proactivity on entrepreneurial intent. Participants were 199 engineering and business university students from Greek Universities. Results using Structural Equation Modelling indicated that perceived desirability fully mediates the…

Purpose: The purpose of this paper is to contribute to the empirical body of knowledge regarding the role of universities today. In addition, it aims to investigate the topic of personal development planning (PDP) programs, under a different perspective borrowed from marketing theory, namely, the "self-brand orientation" approach.…

Purpose: The purpose of this research is to investigate the ethical orientations of undergraduate business students in Greece by exploring the relations among students' internalized code of ethics, anomia and students' judgment related to ethical problem situations within classroom as well as business context. Design/methodology/approach: A…

Purpose: Given this rapid expansion in business schools and MBA graduate numbers, the purpose of this paper is to assess whether and how graduate management education offered in Greece makes better managers. Design/methodology/approach: To this purpose an empirical research was conducted, interviewing 68 MBA graduates from a Greek business school,…

Purpose: Greece has the highest youth unemployment rate in the European Union. Even though it is clear that persistent unemployment requires bold measures in engaging young educated Greeks in the labour market, there is no coherent policy targeting that population group, especially university students. This research paper aims to explore the idea…