Attracting prospective students could be difficult and expensive. Candidates, when choosing a future school for their studies, consider a great number of factors. Information from official university websites does not suffice to persuade. Word of mouth plays a significant role, among others. The aim of this paper is to present findings about…

The aim of the paper is to present the results of a survey focused on the image of an educational institution--a public university in the Czech Republic, which provides study programs for future teachers of vocational subjects at secondary schools. The image of an educational institution is an integral part of the management of educational…

The determinants of study abroad student inflows and outflows are analyzed by comparing the faculties of all Czech public universities. The article develops an institutionalist theoretical perspective that views higher education institutions not only as passive senders and receivers of students but also as active gatekeepers that regulate student…

Professionalization in adult education is necessary, and several initiatives are underway to improve the professional situation as well as the competences and skills of adult educators. The relevance and importance of adult education is often stated. Large-scale assessments such as the Programme for the International Assessment of Adult…