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Peer reviewedde Lima, Venicio A. – Critical Studies in Mass Communication, 1988
Using Antonio Gramsci's theory of politics, traces the rise of the Brazilian media giant, TV Globo, and examines how its owner (Roberto Marinho) has become the key mediator between the Brazilian "ruling bloc" and the rest of the country in the construction and maintenance of cultural and political hegemony. (JK)
Descriptors: Authoritarianism, Broadcast Television, Elections, Foreign Countries
Bretz, R.; Shinar, D. – 1972
Based on evaluation of nine Brazilian educational television centers, an Instructional Television Training Model (ITV) was developed to aid in determining and designing training requirements for instructional television systems. Analysis based on this model would include these tasks: (1) determine instructional purpose of the television…
Descriptors: Course Objectives, Educational Television, Evaluation Methods, Instructional Programs
