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Direct linkStegemann, Nicole; Sutton-Brady, Catherine – Journal of Marketing Education, 2009
Poster sessions provide a creative and stimulating alternative to traditional assessment methods in marketing. Poster sessions, as a means of assessment, have long been used in science fields. This article presents the successful implementation of poster sessions as a means of assessment in a postgraduate unit of study. Poster sessions in…
Descriptors: Foreign Countries, Business Administration Education, Visual Aids, Graduate Study
