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Direct linkPowell, Darren – Sport, Education and Society, 2018
In recent years, multinational food and drink corporations and their marketing practices have been blamed for the global childhood obesity 'crisis'. Unsurprisingly, these corporations have been quick to refute these claims and now position themselves as 'part of the solution' to childhood obesity. In this paper, I examine how and why corporations…
Descriptors: Obesity, Elementary School Students, Foreign Countries, Marketing
Powell, Darren; Fitzpatrick, Katie – Sport, Education and Society, 2015
Current concerns about a childhood obesity crisis and children's physical activity levels have combined to justify fitness lessons as a physical education practice in New Zealand primary (elementary) schools. Researchers focused on children's understandings of fitness lessons argue that they construct fitness as a quest for an "ideal"…
Descriptors: Obesity, Child Health, Foreign Countries, Elementary School Students
