Drawing on a social cognitive understanding of the relationship between television and viewers which suggests that adolescents will seek media content consistent with their already developed notions about the sexes, a study surveyed 1,613 adolescents (aged 12 to 17). Respondents were drawn from 10 standard metropolitan statistical areas that are…

Study compares presentation of black and whites, males and females on "MTV" and "Video Soul." Finds blacks more likely to be shown as helpful and caring, male and female whites more antisocial than prosocial. (MS)

A study examined the relationship of the frequency of viewing sexual content on television and the sexual activity among a sample of adolescents. Approximately 600 junior high school students filled out a questionnaire in their homes. Eight items measuring frequency of sexual intercourse and the number of partners formed one factor, which served…