States that although many advertisers have intentions of utilizing the Internet for advertising, which can provide specific audience targeting and buyer/seller interactivity, few have been successful. Explains advantages and disadvantages of using the Internet for advertising purposes. Cites special problems with Internet advertising and successes…

Describes three principles of direct mail sales letters intended to entice readers to read them: the personalized look; an indirect arrangement of support; and readability ease. (SR)

The retailing industry is overviewed and executive training programs are detailed. Jobs in retailing are described: merchandising, department manager, assistant buyer, buyer, merchandise manager, and store manager. Also discussed are operations, financial control, and personnel management. (CT)

Managed texts are written and designed by a team of writers and researchers under the direction and control of a publishing house. How these books got started, what needs they meet, their advantages and disadvantages, and the consequences they are having on college text publishing are addressed. (JMD)

City Lights Books of San Francisco has served as a literary meeting place, as a bookstore that concentrates on serious literature--especially poetry, as a publisher of significant voices such as those of Allen Ginsberg and Charles Bukowski, and as an institution with a political conscience. (JMD)

Describes a residence hall store program which provides prepackaged food and snacks to students at Marquette University. Results of a survey of 21 colleges which have residence hall stores revealed primarily informal organizations. Stores can be a successful student development technique which teaches principles of small-business management. (JAC)

This document contains 29 two-page reports on credit, business credit, direct marketing, and real estate data prepared by the credit reporting company, TRW, for consumers. Topics covered are the following: consumer credit reports, how to obtain a copy of a consumer credit report, how credit bureaus compile consumer credit reports, the role of…

The small-business community, which has long complained that colleges have an unfair advantage in the marketplace because of their tax-exempt status, has become increasingly vocal in its demands for new taxes and restrictions on the services and products that colleges and other non-profit organizations can offer. (MLW)

Interviews with computer-company officials and a survey show that: despite higher education discounts, computer companies make money; colleges offer computer companies intellectual capital; students take hardware and software preferences with them into jobs; higher education influences computers built and sold; and higher education is a…