Few colleges and universities actively recruit senior citizens or take action to remove real or perceived barriers to their enrollment in regularly scheduled classes. Describes a recruitment program to encourage older adults to enroll in regularly scheduled university classes. Used senior recruiters, themselves university students over the age of…

Summaries of rules changes passed at the annual convention of the National Collegiate Athletic Association are presented. Changes occurred in academics, financial aid, amateurism, championships and extra events, membership and classification, enforcement, recruiting, eligibility, and playing seasons. (MLW)

Some 175 Black professors have established the National Congress of Black Faculty to deal with issues such as the recruitment and retention of Black faculty and the problems Black faculty members encounter in trying to undertake or publish research. (MLW)

The author presents a method for developing a marketing plan. She applies this method to marketing vocational education, covering such areas as (1) audience, (2) product, (3) message, (4) communicating the message, and (5) evaluation. (CH)

The author presents considerations for business educators concerning recruitment of students for the business program. Several specific recruitment techniques are included. (CH)

The space program, once concentrated on "astronaut," has expanded into a significant industry of primarily ground-based careers, open to all. This article, the first of a two-part series, is an update on the state of the space industry. (Author)

Presents summaries of three projects winning excellence awards from the College Placement Council: (1) program to increase student participation in placement services (Bowling Green State University); (2) best career planning publication for students (University of Virginia); and (3) audiovisual recruitment video to Lipton and Lawry's Sales…

Presents the National Association of Colleges and Employers annual report to the membership. Discusses the expansion of web-based resources, research efforts, and educational programs for engaging students in early career planning, recruiting graduates for entry-level positions and meeting professional challenges. (Author/GCP)

After a difficult period in the 1960s and 1970s, historically Black institutions are enjoying a renaissance as more academically gifted students are enrolling. Since the 1980s, historically Black institutions have become increasingly skillful at recruiting and enrolling the nation's highest-achieving Black high school students. (JM)

This study presents evidence on the insight of accounting students and recruiters about the importance (to students) of six job attributes. Both students and recruiters underemphasized the importance of compensation; recruiters overestimated the importance of firm type; both groups overestimated the importance of opportunities for advancement and…

Examines policy issues on teacher supply and retention in the United Kingdom. The paper discusses the contribution made by teacher education courses and notes emerging trends related to student recruitment. It describes three policy-related issues for analyzing recruitment statistics and considers methods to ameliorate the supply problem. (SM)

America's schools are facing a critical shortage of teachers just as student enrollments are rising and more rigorous assessments of student achievement are being implemented. The shortage is especially acute in hard-to-staff schools in urban and rural areas, as well as in high-demand subjects such as math, science, and bilingual and special…

Discusses formation of the National Council for Marketing Education and how its Marketing Strategy Committee developed a plan to tackle the image problem. The committee chose five target audiences and developed a strategy to reach each target. The plan was introduced in October 1987 through a national videoconference. (CH)

Explores the needs of women in education in relation to their recruitment, self-development, and advancement. Reviews use of incentives as mechanisms to achieve educational professionalism and to raise teacher proficiency as it relates to women. Offers alternative incentive models. (CH)

Issues addressed at the National Collegiate Athletic Association meeting include banning boosters and alumni from recruitment activities, closer scrutiny of coaches' income, distribution of complimentary game passes, a rule prohibiting a college coach from watching his son's high school football games, improvement of regulation enforcement, and…