Explores how an advertising degree course had to be positioned between competing definitions of valid and relevant, academic and experiential knowledge. Locates the issues within the context of credential inflation--credentials become worth less as more people acquire them. (SK)

This paper is a status report and an extension probing further into the issue of internationalizing the undergraduate business school curriculum. The research analyzes the responses (n=123) to a 1992 survey of business schools and programs that were members of the American Assembly of Collegiate Schools of Business (AACSB) to determine to what…

The author discusses criteria for evaluating the effectiveness of a secondary business program. Topics covered are (1) curriculum, including competency-based programs, technological considerations, basic business and economic education, and basic skills; (2) advisory committees; (3) student organizations; and (4) professional activities of…

The author defines the term interactive videodisc and discusses the equipment this technology requires. She discusses interactive videodisc's strengths and weaknesses in educational applications and briefly comments on its application to the field of business education. (CH)

Multicultural, international communication skills should be taught at all levels by business teachers so students can learn about possible cultural barriers. Students planning to enter business positions should consider taking a foreign language. Those writing to foreign business persons should use clear, simple, precise, and concise language. (CH)

Consists of five articles on entrepreneurship in the business education curriculum. Topics include (1) using the small business owner as a resource, (2) women-owned business, (3) small business training as a management development tool, (4) appropriateness for the secondary level, and (5) teaching entrepreneurship to disadvantaged youth. (CH)

Two curriculum guides for postsecondary information systems programs are those of the Association for Computing Machinery and the Data Processing Management Association. The National Business Education Association offers both a Business Teacher Education Curriculum Guide and a K-14 Curriculum Guide. (CH)

This article compares the way schools, colleges, or departments of business (SCDBs) and schools, colleges or departments of education (SCDEs) are accredited on such key factors as faculty-to-student ratios, faculty qualifications, program admission, and institutional program support. (CT)

The number of minority students in business schools has not increased in the past 10 years. Discusses various problems that minority students face when trying to qualify for entrance into business school, and various programs implemented to help minority students who are interested in business. (JS)

Addresses the issue of too few blacks in the nation's business schools and ultimately on business school faculties. It provides an analysis of the best business schools for blacks and points to the University of Michigan as the preeminent business school for blacks to consider. (GLR)

This set of materials was developed to assist with the dissemination of the Minnesota model for small business management education, five sections of information are presented. The first of five sections is on small business management needs assessment and describes a method of determining the number of small businesses that would constitute a…

Discusses challenges that business education can address by curriculum redesign. States that the needs are (1) employment skills, (2) elective opportunities, (3) changing the clerical image, (4) management training, (5) computer instruction planning, (6) microcomputers replacing typewriters, (7) public awareness, (8) business courses in middle…

Consists of five articles on the preparation of business education teachers. Topics include (1) a model computer institute for teachers, (2) keyboarding instruction, (3) keyboarding for prospective managers, (4) formatting procedures, and (5) attendance at professional meetings. (CH)

The 48 papers in this conference report are concerned with the use of computers in undergraduate curricula in various educational settings. Articles are split into general topic headings, including Computer Augmented Video Education (CAVE), Mathematics, Simulation, Testing, Humanities, Social Science, Computer Assisted Instruction/Computer Managed…

Management education in East Central Europe exists in a context of rapid evolution, the need to establish credibility, and contradictory demand. Programs must deal with the transition to a market economy, social versus profit orientation, lack of qualified faculty, and the need for textbooks and case material. (SK)