Peer reviewedERIC Number: EJ472442
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0047-2816
EISSN: N/A
Available Date: N/A
Direct Mail Sales Letters: Form and Substance.
Baker, Margaret Ann
Journal of Technical Writing and Communication, v23 n2 p159-70 1993
Describes three principles of direct mail sales letters intended to entice readers to read them: the personalized look; an indirect arrangement of support; and readability ease. (SR)
Descriptors: Higher Education, Merchandising, Readability, Salesmanship, Technical Writing, Writing Improvement
Publication Type: Guides - Non-Classroom; Reports - General; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
