Aggressive Marketing and Recruiting Bring a Renaissance to Some Private Colleges.

Mooney, Carolyn J.

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ERIC Number: EJ384201

Record Type: CIJE

Publication Date: 1989

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Aggressive Marketing and Recruiting Bring a Renaissance to Some Private Colleges.

Mooney, Carolyn J.

Chronicle of Higher Education, v35 n19 pA13-14 Jan 18 1989

Many small private colleges are gaining in enrollments because of aggressive marketing tactics, more long-term planning, and innovative educational programs designed to appeal to nontraditional students. (MSE)

Descriptors: Educational Innovation, Enrollment Trends, Higher Education, Long Range Planning, Marketing, Nontraditional Students, Private Colleges, Program Effectiveness, Small Colleges, Student Recruitment

Publication Type: Journal Articles; Reports - General

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A