ERIC Number: EJ352801
Record Type: CIJE
Publication Date: 1987
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Abstractor: N/A
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Colleges Get More Aggressive in Quest for Major Gifts from Individual Donors.
Desruisseaux, Paul
Chronicle of Higher Education, v33 n35 p39,41 May 13 1987
Colleges have raised their expectations about the kind of contributions they can attract from individuals, paying particular attention to "ultimate gifts" that an individual can make only once in a lifetime. Recent successful fund-raising is also due in part to improved college fund-raising capabilities. (MSE)
Publication Type: Journal Articles; Reports - General
Education Level: N/A
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Language: English
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