The paper examines the role the mass media play in the functioning of black families. Emphasis is on the perspectives and images of black families that are presented via commercial television, newspapers, and magazines. Divided into four parts, the paper discusses the following: (1) the theoretical framework around which the paper is centered, including the various perspectives utilized by social scientists in studying black family life; (2) content analysis of newspaper and magazine coverage and television portrayal of black families; (3) commentaries and criticisms that have been made about the media's coverage and portrayal; and (4) a research agenda of priority topics for future research in this area, and recommendations for action by parents, educators, and practitioners. The effects of media coverage and portrayals of blacks and their families are discussed. An extensive list of references is included. (PS)