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Peer reviewedKreuzer, Terese Loeb – Journal of Blacks in Higher Education, 1994
Discusses the competition by the nation's most prestigious colleges and universities for the top black students. The paper examines guidelines for student financial aid packages and some schools' recruitment tactics. (GLR)
Descriptors: Black Students, College Admission, College Bound Students, Enrollment
Peer reviewedSimmons, Jeanne M.; Laczniak, Gene R. – College and University, 1992
The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)
Descriptors: Admission (School), Advertising, College Administration, College Choice
El-Khawas, Elaine – 1990
The monograph reports the results of a survey of senior administrators at 364 colleges and universities to identify trends and changes taking place in academic and administrative practices. Special attention was given to college and university faculty due to significant shortages predicted for the next decade in this labor market. The structure of…
Descriptors: College Faculty, Colleges, Comparative Analysis, Curriculum
Download full textHolland, Gary – 1989
This paper examines the past and current attitudes and practices toward hiring, retaining, and promoting African American faculty members, and explores suggestions and predictions pertaining to increased inclusion of African Americans on university and college faculties. It argues that the major problem resulting from the lack of African American…
Descriptors: Affirmative Action, Blacks, College Faculty, Colleges
Gamson, Zelda F.; And Others – 1990
This paper synthesizes leading national studies of academic labor markets and focuses on the implications of changes in faculty labor markets for comprehensive universities, four-year primarily undergraduate universities that are neither research universities nor liberal arts colleges. It draws on several national studies to present statistics on…
Descriptors: Aging in Academia, College Faculty, Colleges, Departments
Texas Higher Education Coordinating Board, Austin. – 1991
This report addresses the issues of underrepresentation and equity involving women in Texas colleges and universities. These issues include the numbers of women administrators and faculty, salary and compensation differentials, recruitment and retention of women in faculty and administrative ranks, the climate for women in higher education, and…
Descriptors: Accountability, College Faculty, Community Colleges, Employment Level
Peer reviewedJournal of Blacks in Higher Education, 1994
Presents statistics on a variety of subjects related to blacks in higher education: (1) survey statistics from the 25 highest-ranked national colleges and universities; (2) effects of actions of the mass media; (3) influence of intact families on black higher education; (4) how affirmative action encourages blacks to attend college; and (5) black…
Descriptors: Affirmative Action, Black Colleges, Black Students, College Admission
