Describes Primary Care/Substance Abuse Linkage Initiative, federal effort to improve integration of health care services. Identifies barriers to achieving initiative's objectives: health care reimbursement issues; problems of professional/public attitudes toward alcohol/drug dependency and treatment; substance abuse treatment service deficiencies;…

Several interested organizations and agencies completed an exploration of the complexities and challenges affecting the communication of health information through the mass media. The goal of this effort was to create a shared agenda for increasing cooperation between mass media and public health professionals in addressing the issues, problems,…