Examines changes in business sector's stereotype of elderly population from negligible consumer group to $500 billion market. Explains recent trends using concepts of privatization, consumerism, and rise of geriatric social industrial complex. Raises questions about extensive targeting of new elderly population and ethical dilemmas it may pose in…

An international expert group met in February 1988 to focus on "Strategies for the Participation of the Elderly in Development." The group agreed that the elderly are an overlooked but significant national resource. Strategies to make better use of this resource for economic development were created. (CH)

Examines the perspectives and practice orientations of professionals influential in local policy making and service delivery for the aged. Discusses how the negative attitudes of these individuals toward the elderly result in the implementation and perpetuation of inappropriate, and often detrimental, services. (GC)

Age/work policies tending to exclude the elderly from the workforce include underlying social, cultural and psychological mechanisms. Four ideal-typical models are discussed: employer rationality; rivalry; time preference; and stereotyping. Policy-oriented research is relevant to legal and constitutional issues of age discrimination. (Author)

The relationship of older Americans to the new media culture of society is the focus of this Technical Committee Report. The work of two committee-appointed subcommittees on stereotypes and new media technology are explained with a special emphasis on the influence of television. Age stereotyping is examined in prime time television, daytime…