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| Attitude Change | 1 |
| Behavior Change | 1 |
| Clinical Psychology | 1 |
| Counseling Effectiveness | 1 |
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| Psychotherapy | 1 |
| Social Psychology | 1 |
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| Journal of Counseling… | 1 |
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Peer reviewedMcNeill, Brian W.; Stoltenberg, Cal D. – Journal of Counseling Psychology, 1989
Presents Elaboration Likelihood Model (ELM) of persuasion (a reconceptualization of the social influence process) as alternative model of attitude change. Contends ELM unifies conflicting social psychology results and can potentially account for inconsistent research findings in counseling psychology. Provides guidelines on integrating…
Descriptors: Attitude Change, Behavior Change, Clinical Psychology, Counseling Effectiveness
