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Methodological Approaches to Schema Measurement: Applying "Script" Measures to Mass Media Information Processing.
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Wicks, Robert H. – 1986
The fields of social and cognitive psychology and political science have offered several experimental designs for assessing the presence, type, and complexity of scripts (memory structures used to encode knowledge of an action) or event schemata. Script measurement is a potentially valuable tool for the study of information and news processing…
Descriptors: Cognitive Processes, Cognitive Psychology, Encoding (Psychology), Experimental Psychology