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Peer reviewedBaker, Margaret Ann – Journal of Technical Writing and Communication, 1993
Describes three principles of direct mail sales letters intended to entice readers to read them: the personalized look; an indirect arrangement of support; and readability ease. (SR)
Descriptors: Higher Education, Merchandising, Readability, Salesmanship
Peer reviewedKadushin, Charles – Change, 1979
Managed texts are written and designed by a team of writers and researchers under the direction and control of a publishing house. How these books got started, what needs they meet, their advantages and disadvantages, and the consequences they are having on college text publishing are addressed. (JMD)
Descriptors: Authors, Editing, Higher Education, Merchandising
