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Seamless Integration of Predictive Analytics and CRM within an Undergraduate Admissions Recruitment and Marketing Plan
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Langston, Randall; Loreto, David – Strategic Enrollment Management Quarterly, 2017
The field of strategic enrollment management has become increasingly invested in data-informed practices. In 2015, The College at Brockport, State University of New York implemented a recruitment strategy that incorporated both predictive analytics and customer relationship management (CRM) technology. This effort both reduced budget expenditures…
Descriptors: Undergraduate Students, Student Recruitment, Marketing, Enrollment Management
Use of Discriminant Analysis in Counseling Psychology Research.
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Betz, Nancy E. – Journal of Counseling Psychology, 1987
Describes the method of discriminant analysis, including the concept of discriminant function, discriminant score, group centroid, and discriminant weights and loadings. Discusses methods for testing the statistical significance of a function, methods of using the function in classification, and the concept of rotating functions. Illustrates the…
Descriptors: Behavioral Science Research, Discriminant Analysis, Multivariate Analysis, Prediction
Drug Use Forecasting in 1992.
National Institute of Justice Journal, 1993
Presents results from the 1992 Drug Use Forecasting (DUF) program that measures illicit drug use among persons arrested for criminal behavior. Adult use of specific drugs, male juvenile drug use, and the role of the DUF are explored. (GLR)
Descriptors: Adolescents, Adults, Cocaine, Comparative Analysis