Describes the use of research-based and personal-based aspects of student recruitment and suggests that a creative combination of the two can lead to a more effective admissions program. (JAC)

Describes the Learning Behavior Dilemma, a developmental admissions model which evaluates students' level of intellectual development and their readiness for undertaking educational challenges. Discusses the importance of understanding the optimal match between students and their educational environment. (JAC)

Describes an orientation program at California State University Sacramento which provided an opportunity for employers, faculty, and placement to share ideas and concerns. The program was successful in providing a link between academic departments and job oppotunities. (JAC)

Describes a model for school psychologists' private practice appropriate to their unique training and consistent with the professional functions outlined by the American Psychological Association (APA). Examines six functions within the parameter of private practice. Notes potential ethical conflicts. (Author/RC)

Presents a model developed to help the University of North Carolina at Asheville assess its market position by identifying competitors as well as desired clientele. Multidimensional scaling was used in a pilot study which showed the school was seen as having a strong commuter emphasis and low academic reputation. (JAC)

Co-op programs alternate work and study in order to enhance the development of future professionals. Suggestions for writing proposals, working with managers and supervisors, drawing up administrative policies, and recruiting students are offered. The importance of the triadic partners (employer, student, and academic institution) working together…

Describes a model program designed to improve high school students' preparation for college. The Marshall Plan, developed by the University of Wisconsin-Milwaukee and Milwaukee Public Schools, included visits by students and parents to the college, and publication of a brochure listing recommended courses. (JAC)

The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)

This book focuses on the concepts, philosophies, principles, and practices utilized by professionals in career planning and placement. The chapters address the following topics: (1) career planning and placement; (2) systems approach to effective career services; (3) student and employer services; (4) career counseling theory and skill…